40% less odor*
A more comfortable project experience, indoors or out.
Premium paint · Water-based innovation
A new water-based spray paint range built to open the door to a whole new category of shoppers — without touching a single can of Painter's Touch.
01 · The category growth story
Built to unlock the shopper who stopped at the smell.
Low Odor gives retailers a credible new answer for apartment DIYers, families and odor-sensitive shoppers who may have avoided aerosol paint altogether.
Water-basedinnovation
Control without compromise
Fan spray pattern, comfort tip and any-angle application.
Broad project appeal
For wood, metal, glass, wicker and most plastics.
02 · Serious product investment
3years
Not a quick reformulation.
A new platform.
ResearchDefine a genuinely lower-odor consumer need.
EngineerBuild water-based aerosol performance from the ground up.
ValidateTarget coverage comparable to Painter’s Touch.
LaunchGive retailers a defensible, premium new story.
03 · Protect the core. Grow the category.
Addition, not displacement.
Painter’s Touch
Keep the strong-performing range your shoppers already know.
Low Odor
Add an option for the shopper the category has not been serving.
A bigger basket
More reasons to enter the aisle, choose a project and buy.
04 · A range made to inspire
Seven colours.
One new reason to browse.
A versatile neutral for contemporary projects.
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Anchor Gray
Selected launch colour
05 · Retail activation
Support that moves product, not just promises.
Bring your sales manager into the concept and shape the right launch package for your stores, footprint and opening order.
Planograms
A proposed 3-bay POG designed to sit alongside Painter’s Touch.
Discuss with your rep ↗POP & wobblers
Shelf-level messaging that makes the water-based difference visible.
Discuss with your rep ↗Opening offer
Introductory commercial support tailored to qualifying orders.
Discuss with your rep ↗Retailer incentive
Hamper or incentive mechanics linked to agreed order values.
Discuss with your rep ↗Stock protection
Launch support and review dates agreed with your sales manager.
Discuss with your rep ↗In-store demos
Representative-led demonstrations that make control and comfort tangible.
Discuss with your rep ↗Staff training
A focused 15-minute story, FAB prompts and objection handling.
Discuss with your rep ↗Content library
Approved packshots, lifestyle imagery and social-ready content.
Discuss with your rep ↗06 · Recommended merchandising
Make the difference visible at shelf.
A proposed 3-bay block keeps the seven colours easy to scan while adjacency to Painter’s Touch reinforces incremental positioning.
Download merchandising guide ↓LOW
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07 · Four personal retailer conversations
One story. Four reasons to open.
The category opportunity
Introduce water-based innovation as incremental category growth.
Meet the new DIY shopper
Show how lower odor opens the aisle to hesitant users.
Performance, proven
Tell the three-year R&D story and reinforce comparable coverage.
Turn interest into trial
Close with activation support, an opening offer and rep-led action.
Designed for personal weekly outreach from the sales team — not a generic consumer blast.
08 · Ready-to-use content
Give every channel something worth sharing.
Use approved packshots, lifestyle imagery and social-ready creative in retailer feeds, catalogues, e-commerce listings and in-store screens.
09 · Retail partner toolkit
Everything your team needs to sell the story.
Start with the curated downloads below, then speak to your sales manager for local pricing, final commercial terms and approved POS files.
PDF
Listing & FAB sheet
Assortment, feature-to-benefit story and shop-floor prompts.
Download ↓PDFMerchandising guide
Proposed planogram and complete launch checklist.
Download ↓ZIPRetailer image pack
Curated product, lifestyle and social-ready creative.
Download ↓LINKProduct & how-to hub
Official product details, best-practice notes and video library.
Open ↗Ready to shape your launch?
Let’s turn a lower-odor innovation into higher-value retail growth.
Contact your Rust-Oleum sales manager to confirm the assortment, opening order offer, incentives, stock protection, training and demo plan.
Open the toolkit ↑